Vodafone and Brightpoint Australia Extend
Distribution Partnership
Global mobile company uses Brightpoint’s strengths to increase retail presence
Sydney: Monday, 6 August 2007 - Brightpoint Australia (Pty.) Limited, a subsidiary of Brightpoint, Inc, a leading global distributor of wireless devices and provider of customised logistic services to the wireless industry, announced that it has extended its Outsourced Logistics Services agreement with Vodafone Australia, a leading supplier of mobile telecommunications and solutions.
Under the agreement, Brightpoint will continue to provide Vodafone’s Handset Fulfillment and Logistic Services incorporating all inventory handling, pick pack, warehousing and distribution, retail and end-user fulfillment, along with returns management services.
“Brightpoint and Vodafone have shared a successful relationship over the past four years. We look forward to further streamlining our operational offerings and providing a full range of customised logistic services as Vodafone continue to grow their subscriber base in the Australian market,” said Felix Wong, Managing Director, Brightpoint Australia. “Our skill-set and expertise in the wireless logistics space provides a compelling value proposition to Vodafone Australia and their customers."
“The re-appointment of Brightpoint is a continuation of Vodafone's commitment to the ongoing presence in the Australian market,” said Prasad Gokhale, Head of Devices for Vodafone Australia. “ Brightpoint has been our logistics handling partner since 2002 and as our business has grown Brightpoint has been able to continue to provide the services that our expanding channels have demanded. To outsource was a decision that we did not take lightly, and the dividends have paid off for both organisations as we’ve grown to become partners with the customer at the core of our strategies,” continued Prasad. “We enjoy a close working relationship with Brightpoint who continue to meet new challenges and opportunities.”< /p>
This continued partnership allows Brightpoint to distribute Vodafone’s entire range of Pre-paid and Vodafone ‘Live’ products.





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